U.S. small business digital presence and social media usage 2018

Published by
Stacy Jo Dixon,
Aug 25, 2023
This statistic presents the social media presence of small businesses in the United States as of March 2018. During the survey, the source found that 86 percent of respondents actively maintained a Facebook account for their business.

Social media presence of small businesses in the United States as of March 2018

CharacteristicShare of respondents
Facebook 86%
Instagram 48%
YouTube 46%
Twitter 44%
LinkedIn 31%
Snapchat 25%
Showing entries 1 to 6 (6 entries in total)
Created with Highcharts 7.2.2Share of respondents86%86%48%48%46%46%44%44%31%31%25%25%FacebookInstagramYouTubeTwitterLinkedInSnapchat
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%

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Release date

March 2018

Region

United States

Survey time period

March 2018

Number of respondents

248 respondents

Special properties

SMBs that use social media

Supplementary notes

Total survey n=351

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Overview

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Demographics

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Usage

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Facebook

7

TikTok

5

Instagram

5

Other major social media platforms

8

Social media brand profiles

8

Social media influencers

5

User attitudes

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