Reasons for canceling ad-supported video services in the U.S. 2022

Published by
Julia Stoll,
Dec 12, 2023
According to a survey from November 2022, financial issues drove U.S. viewers the most to cancel an ad-supported video subscription, with 35 percent of respondents stating this as their main reason. Further 31 percent said that they have not used the platform enough. Interestingly, ad avoidance was one of the least popular reasons for canceling an ad-supported TV and video service.

Main reasons for canceling ad-supported TV and video services in the past 6 months in the United States as of November 2022

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Release date

December 2022

Region

United States

Survey time period

November 2022

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

respondents watching at least one hour of TV per week and cancelled an ad-supported TV service in past 6 months

Supplementary notes

Original question: "What were the main reasons you cancelled ad-supported TV services in the past 6 months?"

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Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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