According to a survey from November 2022, financial issues drove U.S. viewers the most to cancel an ad-supported video subscription, with 35 percent of respondents stating this as their main reason. Further 31 percent said that they have not used the platform enough. Interestingly, ad avoidance was one of the least popular reasons for canceling an ad-supported TV and video service.
Main reasons for canceling ad-supported TV and video services in the past 6 months in the United States as of November 2022
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Hub Entertainment Research. (December 19, 2022). Main reasons for canceling ad-supported TV and video services in the past 6 months in the United States as of November 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1357984/reasons-cancel-ad-supported-service-us/
Hub Entertainment Research. "Main reasons for canceling ad-supported TV and video services in the past 6 months in the United States as of November 2022." Chart. December 19, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1357984/reasons-cancel-ad-supported-service-us/
Hub Entertainment Research. (2022). Main reasons for canceling ad-supported TV and video services in the past 6 months in the United States as of November 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1357984/reasons-cancel-ad-supported-service-us/
Hub Entertainment Research. "Main Reasons for Canceling Ad-supported Tv and Video Services in The past 6 Months in The United States as of November 2022." Statista, Statista Inc., 19 Dec 2022, https://www.statista.com/statistics/1357984/reasons-cancel-ad-supported-service-us/
Hub Entertainment Research, Main reasons for canceling ad-supported TV and video services in the past 6 months in the United States as of November 2022 Statista, https://www.statista.com/statistics/1357984/reasons-cancel-ad-supported-service-us/ (last visited January 09, 2025)
Main reasons for canceling ad-supported TV and video services in the past 6 months in the United States as of November 2022 [Graph], Hub Entertainment Research, December 19, 2022. [Online]. Available: https://www.statista.com/statistics/1357984/reasons-cancel-ad-supported-service-us/
