Average Instagram reach of creator economy companies 2022

Published by Laura Ceci, Jan 10, 2023
In 2022, Linktree - a digital platform that allows creators to add multiple hyperlinks to their social media profiles and bio - saw a reach of approximately two million users on the popular social media platform Instagram. Creators' platform and content distributor facilitator OnlyFans reached approximately 1.6 million Instagram users, while affiliate marketing platform Impact saw a reach of around one million users during the examined period.

Average Instagram reach of companies supporting the creator economy worldwide in 2022 (in 1,000s)

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Release date

December 2022

Region

Worldwide

Survey time period

2022

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research based on the analysis of 100 leading companies for the creator economy, estimated revenue

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User-generated contentSocial mediaX (formerly Twitter)InstagramYouTube
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