The value of a brand expressed in PLN is derived from the market position expressed by its sales value, indexed by the strength of the brand and its contribution to the value of sales in the category.
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Forbes. (October 10, 2022). Leading pharmaceutical brands in Poland in 2022, by value of brand (in million zloty) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1357941/poland-pharmaceutical-brands-ranking-by-value/
Forbes. "Leading pharmaceutical brands in Poland in 2022, by value of brand (in million zloty)." Chart. October 10, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1357941/poland-pharmaceutical-brands-ranking-by-value/
Forbes. (2022). Leading pharmaceutical brands in Poland in 2022, by value of brand (in million zloty). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1357941/poland-pharmaceutical-brands-ranking-by-value/
Forbes. "Leading Pharmaceutical Brands in Poland in 2022, by Value of Brand (in Million Zloty)." Statista, Statista Inc., 10 Oct 2022, https://www.statista.com/statistics/1357941/poland-pharmaceutical-brands-ranking-by-value/
Forbes, Leading pharmaceutical brands in Poland in 2022, by value of brand (in million zloty) Statista, https://www.statista.com/statistics/1357941/poland-pharmaceutical-brands-ranking-by-value/ (last visited July 22, 2024)
Leading pharmaceutical brands in Poland in 2022, by value of brand (in million zloty) [Graph], Forbes, October 10, 2022. [Online]. Available: https://www.statista.com/statistics/1357941/poland-pharmaceutical-brands-ranking-by-value/