Biddable marketplace ad spending in Germany 2021-2023

Published by Statista Research Department, Feb 14, 2024
According to estimates, spending on biddable marketplace sponsored ads, which constitute an important share of retail media ads, amounted to 2.2 billion euros in Germany in 2023. This would mean the spending increased by roughly 29 percent compared to the 1.7 billion euros reported in 2022.

Biddable marketplace sponsored advertising spending in Germany from 2021 to 2023 (in billion euros)

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Release date

November 2023

Region

Germany

Survey time period

2021 to 2023

Special properties

estimates

Supplementary notes

Figures preceding 2023 were retrieved from earlier publications.

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Overview

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Agency rankings

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Advertising impact

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Forecasts

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Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
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