As of early 2024, the biggest group of people reachable through social media advertisements in Finland were women between the ages of 25 and 34 years, measuring at approximately 12 percent. Men aged 65 years or older accounted for the smallest share of social media advertising audience.
Share of social media advertising audience in Finland as of January 2024, by age and gender
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Share of social media advertising audience in Finland as of January 2024, by age and gender
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The statistic provides information on the total advertising audience across Facebook, Instagram and Facebook Messenger.
Data on this chart represent the advertising audience only and may not correlate to the respective shares of total social media users.
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DataReportal, & We Are Social, & Kepios. (February 23, 2024). Share of social media advertising audience in Finland as of January 2024, by age and gender [Graph]. In Statista. Retrieved March 03, 2025, from https://www.statista.com/statistics/1357893/finland-social-media-advertising-audience-by-age-and-gender/
DataReportal, und We Are Social, und Kepios. "Share of social media advertising audience in Finland as of January 2024, by age and gender." Chart. February 23, 2024. Statista. Accessed March 03, 2025. https://www.statista.com/statistics/1357893/finland-social-media-advertising-audience-by-age-and-gender/
DataReportal, We Are Social, Kepios. (2024). Share of social media advertising audience in Finland as of January 2024, by age and gender. Statista. Statista Inc.. Accessed: March 03, 2025. https://www.statista.com/statistics/1357893/finland-social-media-advertising-audience-by-age-and-gender/
DataReportal, and We Are Social, and Kepios. "Share of Social Media Advertising Audience in Finland as of January 2024, by Age and Gender." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1357893/finland-social-media-advertising-audience-by-age-and-gender/
DataReportal & We Are Social & Kepios, Share of social media advertising audience in Finland as of January 2024, by age and gender Statista, https://www.statista.com/statistics/1357893/finland-social-media-advertising-audience-by-age-and-gender/ (last visited March 03, 2025)
Share of social media advertising audience in Finland as of January 2024, by age and gender [Graph], DataReportal, & We Are Social, & Kepios, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1357893/finland-social-media-advertising-audience-by-age-and-gender/
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