Share of Instagram reach among creator economy companies 2022, by service

Published by Laura Ceci, Jan 10, 2023
In 2022, the companies supporting the creator economy that provided services around content creation saw approximately 32 percent of the total reach on Instagram among the examined companies in the sector. Creator economy companies offering services related to merchandising saw around 20 percent of the Instagram share among companies in the sector, while subscription monetization saw around 15 percent of the Instagram reach.

Distribution of Instagram reach among companies supporting the creator economy worldwide in 2022, by service

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Release date

December 2022

Region

Worldwide

Survey time period

2022

Special properties

research based on the analysis of 100 leading companies for the creator economy, estimated revenue

Supplementary notes

The values may not sum up to 100 percent due to rounding.

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