Average Instagram reach of creator economy companies 2022, by service

Published by Laura Ceci, Jan 10, 2023
In 2022, companies supporting creators in creating their content saw an average reach on Instagram of approximately 462 thousand users on the popular social media platform. Companies supporting creators in monetizing via subscription saw an Instagram reach of 368 thousand users on average, while community management services had a reach of approximately 175 thousand users.

Average Instagram reach of companies supporting the creator economy worldwide in 2022, by service

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Release date

December 2022

Region

Worldwide

Survey time period

2022

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research based on the analysis of 100 leading companies for the creator economy, estimated revenue

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6

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8

Video

7

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5

Photos and selfies

8

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8

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User-generated contentSocial mediaX (formerly Twitter)InstagramYouTube
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