U.S. most well known business people Q4 2023

Published by
Stacy Jo Dixon,
Feb 14, 2024
According to a survey conducted in the fourth quarter of 2023, 98 percent of adults in the United States had heard of Bill Gates making him the most famous business figure. Additionally, 51 percent of respondents thought of him favorably. X CEO Elon Musk was the second most famous business person, with 97 percent of U.S. adults being aware of him, and 47 percent having a positive opinion of him. Donald Trump, Jr. was known by 96 percent of respondents.

Most popular business figures according to adults in the United States as of 4th quarter 2023

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Release date

January 2024

Region

United States

Survey time period

Q4 2023

Special properties

nationally representative sample of U.S. adults

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