E-commerce website traffic on Black Friday in the UK 2021-2022

Published by Statista Research Department, Sep 23, 2024
In the United Kingdom, online traffic on shopping sites during Black Friday was down in 2022 compared to the year prior. E-commerce marketplaces were visited about 37 million times in the UK in 2022, down from the near 43.5 million in traffic in 2021. Additionally, online apparel sites reached traffic of 26.4 million in 2022, almost four million visits less than in 2021.

Traffic to e-commerce sites on Black Friday in the United Kingdom (UK) in 2021 and 2022 (in million visits )

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Release date

December 2022

Region

United Kingdom

Survey time period

2021 to 2022

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