According to the findings of a worldwide study conducted in 2022, less than 10 percent of companies in the consumer goods and retail industries were found to scale immersive technologies in their organizations. About a quarter of these companies were piloting such initatives, such as using augmented reality to allow consumers to virtually look up products such as furniture and home décor.
Immersive technology use among consumer goods and retail companies worldwide in 2022, by use case and stage
* Consumer goods and retail companies constituted 25 percent of the sample. Organizations surveyed in the study generated more than one billion U.S. dollars in annual revenue; and 80 percent of these organizations had an ongoing immersive experience initiative.
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Capgemini. (December 30, 2022). Immersive technology use among consumer goods and retail companies worldwide in 2022, by use case and stage [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1356714/immersive-tech-use-among-consumer-and-retail-companies/
Capgemini. "Immersive technology use among consumer goods and retail companies worldwide in 2022, by use case and stage." Chart. December 30, 2022. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1356714/immersive-tech-use-among-consumer-and-retail-companies/
Capgemini. (2022). Immersive technology use among consumer goods and retail companies worldwide in 2022, by use case and stage. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1356714/immersive-tech-use-among-consumer-and-retail-companies/
Capgemini. "Immersive Technology Use among Consumer Goods and Retail Companies Worldwide in 2022, by Use Case and Stage." Statista, Statista Inc., 30 Dec 2022, https://www.statista.com/statistics/1356714/immersive-tech-use-among-consumer-and-retail-companies/
Capgemini, Immersive technology use among consumer goods and retail companies worldwide in 2022, by use case and stage Statista, https://www.statista.com/statistics/1356714/immersive-tech-use-among-consumer-and-retail-companies/ (last visited November 17, 2024)
Immersive technology use among consumer goods and retail companies worldwide in 2022, by use case and stage [Graph], Capgemini, December 30, 2022. [Online]. Available: https://www.statista.com/statistics/1356714/immersive-tech-use-among-consumer-and-retail-companies/
