According to the findings of a worldwide study conducted in 2022, less than 10 percent of companies in the consumer goods and retail industries were found to scale immersive technologies in their organizations. About a quarter of these companies were piloting such initatives, such as using augmented reality to allow consumers to virtually look up products such as furniture and home décor.
Immersive technology use among consumer goods and retail companies worldwide in 2022, by use case and stage
* Consumer goods and retail companies constituted 25 percent of the sample. Organizations surveyed in the study generated more than one billion U.S. dollars in annual revenue; and 80 percent of these organizations had an ongoing immersive experience initiative.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Capgemini. (December 30, 2022). Immersive technology use among consumer goods and retail companies worldwide in 2022, by use case and stage [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1356714/immersive-tech-use-among-consumer-and-retail-companies/
Capgemini. "Immersive technology use among consumer goods and retail companies worldwide in 2022, by use case and stage." Chart. December 30, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1356714/immersive-tech-use-among-consumer-and-retail-companies/
Capgemini. (2022). Immersive technology use among consumer goods and retail companies worldwide in 2022, by use case and stage. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1356714/immersive-tech-use-among-consumer-and-retail-companies/
Capgemini. "Immersive Technology Use among Consumer Goods and Retail Companies Worldwide in 2022, by Use Case and Stage." Statista, Statista Inc., 30 Dec 2022, https://www.statista.com/statistics/1356714/immersive-tech-use-among-consumer-and-retail-companies/
Capgemini, Immersive technology use among consumer goods and retail companies worldwide in 2022, by use case and stage Statista, https://www.statista.com/statistics/1356714/immersive-tech-use-among-consumer-and-retail-companies/ (last visited December 18, 2024)
Immersive technology use among consumer goods and retail companies worldwide in 2022, by use case and stage [Graph], Capgemini, December 30, 2022. [Online]. Available: https://www.statista.com/statistics/1356714/immersive-tech-use-among-consumer-and-retail-companies/
