Consumer opinions on digital fashion replacing physical garments 2022

Published by
Tugba Sabanoglu,
Jan 10, 2023
A net 75 percent of consumers surveyed globally agreed that they didn't think digital fashion items could replace the need for a physical garment. Digital fashion items could be experienced through augmented and virtual environments, such as in the gaming world.

Consumer opinions on digital fashion replacing physical garments worldwide as of 2022

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Release date

October 2022

Region

Worldwide

Survey time period

May 2022

Number of respondents

2,800 respondents

Supplementary notes

The question was phrased as follows: "Do you think that purchasing a digital garment can replace the need to buy a physical garment?"

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Statistics on " XR: AR & VR "

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Overview

7

Augmented reality (AR)

5

Virtual reality (VR)

6

Companies

7

Further related statistics

10

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