According to a 2022 study on consumer behavior in regards to digital fashion consumption, consumers were most open to buying digital items or NFTs from luxury brands such as Chanel and Louis Vuitton. After luxury, sportswear brands were the most selected fashion type, with 34 percent of survey respondents saying they would buy fashion NFTs from such brands.
Fashion brand types consumers would be open to purchasing NFTs or digital items from worldwide as of 2022
Characteristic
Share of respondents
Luxury fashion brand (e.g. Chanel, Louis Vuitton, Gucci)
The source asked respondents what brands would they most likely consider if they were to buy an apparel NFT or digital fashion item. Multiple answers were possible.
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BCG. (October 18, 2022). Fashion brand types consumers would be open to purchasing NFTs or digital items from worldwide as of 2022 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1356706/fashion-brand-types-consumers-open-to-buying-nfts-from/
BCG. "Fashion brand types consumers would be open to purchasing NFTs or digital items from worldwide as of 2022." Chart. October 18, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1356706/fashion-brand-types-consumers-open-to-buying-nfts-from/
BCG. (2022). Fashion brand types consumers would be open to purchasing NFTs or digital items from worldwide as of 2022. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1356706/fashion-brand-types-consumers-open-to-buying-nfts-from/
BCG. "Fashion Brand Types Consumers Would Be Open to Purchasing Nfts or Digital Items from Worldwide as of 2022." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/statistics/1356706/fashion-brand-types-consumers-open-to-buying-nfts-from/
BCG, Fashion brand types consumers would be open to purchasing NFTs or digital items from worldwide as of 2022 Statista, https://www.statista.com/statistics/1356706/fashion-brand-types-consumers-open-to-buying-nfts-from/ (last visited September 01, 2024)
Fashion brand types consumers would be open to purchasing NFTs or digital items from worldwide as of 2022 [Graph], BCG, October 18, 2022. [Online]. Available: https://www.statista.com/statistics/1356706/fashion-brand-types-consumers-open-to-buying-nfts-from/