Digital fashion items that could be flaunted in virtual worlds, such as the metaverse, have not caught up with consumers yet. According to the results of a 2022 survey, only eight percent of worldwide consumers on average said they did buy digital fashion. In Asia this rate was slightly higher than the global average at 13 percent.
Proportion of worldwide consumers who purchased digital-only fashion items as of 2022, by region
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Share of respondents from this region
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The source indicated that of the survey respondents; 41% were from North America,
30% from Europe, 17% from Asia, and the rest from other geographies, with mostly Gen Z and millennial users.
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BCG. (October 18, 2022). Proportion of worldwide consumers who purchased digital-only fashion items as of 2022, by region [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1356705/digital-fashion-purchasers/
BCG. "Proportion of worldwide consumers who purchased digital-only fashion items as of 2022, by region." Chart. October 18, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1356705/digital-fashion-purchasers/
BCG. (2022). Proportion of worldwide consumers who purchased digital-only fashion items as of 2022, by region. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1356705/digital-fashion-purchasers/
BCG. "Proportion of Worldwide Consumers Who Purchased Digital-only Fashion Items as of 2022, by Region." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/statistics/1356705/digital-fashion-purchasers/
BCG, Proportion of worldwide consumers who purchased digital-only fashion items as of 2022, by region Statista, https://www.statista.com/statistics/1356705/digital-fashion-purchasers/ (last visited August 24, 2024)
Proportion of worldwide consumers who purchased digital-only fashion items as of 2022, by region [Graph], BCG, October 18, 2022. [Online]. Available: https://www.statista.com/statistics/1356705/digital-fashion-purchasers/
