A 2023 survey found that Amazon Prime Video and Hulu were the SVOD services in the U.S. consumers would most likely keep, with 88 percent of respondents stating to plan to hold onto these platforms. Netflix saw the highest decline in the share of subscribers agreeing to keep this service compared with the previous years, while the shares of Apple TV+ and Peacock subscribers remaining loyal increased.
Share of subscribers who were likely to keep selected subscription video-on-demand services in the United States from 2021 to 2023
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Whip Media. (October 3, 2023). Share of subscribers who were likely to keep selected subscription video-on-demand services in the United States from 2021 to 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1356669/svod-services-likely-keep-us/
Whip Media. "Share of subscribers who were likely to keep selected subscription video-on-demand services in the United States from 2021 to 2023." Chart. October 3, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1356669/svod-services-likely-keep-us/
Whip Media. (2023). Share of subscribers who were likely to keep selected subscription video-on-demand services in the United States from 2021 to 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1356669/svod-services-likely-keep-us/
Whip Media. "Share of Subscribers Who Were Likely to Keep Selected Subscription Video-on-demand Services in The United States from 2021 to 2023." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1356669/svod-services-likely-keep-us/
Whip Media, Share of subscribers who were likely to keep selected subscription video-on-demand services in the United States from 2021 to 2023 Statista, https://www.statista.com/statistics/1356669/svod-services-likely-keep-us/ (last visited December 30, 2024)
Share of subscribers who were likely to keep selected subscription video-on-demand services in the United States from 2021 to 2023 [Graph], Whip Media, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1356669/svod-services-likely-keep-us/
