According to a survey conducted by GEM Partners in Japan in November 2022, more than 60 percent of the respondents were not interested in using a subscription video-on-demand (SVOD) service that shows advertisements before or during the actual content in return for a lower fee. While more than a third of the respondents were interested in using ad-supported SVOD services, only about three percent of the respondents directly stated that they wanted to subscribe to such a service.
Share of people who are interested in using an ad-supported subscription video-on-demand (SVOD) service in Japan as of November 2022
*The source pointed out that there may have been some degree of misunderstanding with ad-supported video-on-demand (AdVOD) services.
Survey respondents were given an overview of the "ad-supported plan" before answering the survey. Ad-supported plans were explained as the following:
Plans that are less expensive compared to those plans without ads but require viewing of ads before or during content viewing.
It was furthermore explained that the question was not about the advertising plan of a specific service, but that the introduction was considered generally for subscription-based video distribution services.
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GEM Partners. (December 16, 2022). Share of people who are interested in using an ad-supported subscription video-on-demand (SVOD) service in Japan as of November 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1356600/japan-attitude-on-using-ad-supported-svod-services/
GEM Partners. "Share of people who are interested in using an ad-supported subscription video-on-demand (SVOD) service in Japan as of November 2022." Chart. December 16, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1356600/japan-attitude-on-using-ad-supported-svod-services/
GEM Partners. (2022). Share of people who are interested in using an ad-supported subscription video-on-demand (SVOD) service in Japan as of November 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1356600/japan-attitude-on-using-ad-supported-svod-services/
GEM Partners. "Share of People Who Are Interested in Using An Ad-supported Subscription Video-on-demand (Svod) Service in Japan as of November 2022." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1356600/japan-attitude-on-using-ad-supported-svod-services/
GEM Partners, Share of people who are interested in using an ad-supported subscription video-on-demand (SVOD) service in Japan as of November 2022 Statista, https://www.statista.com/statistics/1356600/japan-attitude-on-using-ad-supported-svod-services/ (last visited December 23, 2024)
Share of people who are interested in using an ad-supported subscription video-on-demand (SVOD) service in Japan as of November 2022 [Graph], GEM Partners, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1356600/japan-attitude-on-using-ad-supported-svod-services/
