A survey conducted in Japan in September 2023 showed that a combined share of 83.7 percent of respondents aged 40 to 59 years old knew about the metaverse to varying degrees. While the share was slightly lower among younger age cohorts, Gen Z respondents had the highest share of people who stated to know what the metaverse is.
Share of people who know about the metaverse in Japan as of September 2023, by age group
Characteristic
15 to 27 years (Gen Z)
28 to 39 years (millennials)
40 to 59 years
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Dentsu. (December 11, 2023). Share of people who know about the metaverse in Japan as of September 2023, by age group [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1356569/japan-metaverse-awareness-by-age-group/
Dentsu. "Share of people who know about the metaverse in Japan as of September 2023, by age group." Chart. December 11, 2023. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1356569/japan-metaverse-awareness-by-age-group/
Dentsu. (2023). Share of people who know about the metaverse in Japan as of September 2023, by age group. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1356569/japan-metaverse-awareness-by-age-group/
Dentsu. "Share of People Who Know about The Metaverse in Japan as of September 2023, by Age Group." Statista, Statista Inc., 11 Dec 2023, https://www.statista.com/statistics/1356569/japan-metaverse-awareness-by-age-group/
Dentsu, Share of people who know about the metaverse in Japan as of September 2023, by age group Statista, https://www.statista.com/statistics/1356569/japan-metaverse-awareness-by-age-group/ (last visited July 05, 2024)
Share of people who know about the metaverse in Japan as of September 2023, by age group [Graph], Dentsu, December 11, 2023. [Online]. Available: https://www.statista.com/statistics/1356569/japan-metaverse-awareness-by-age-group/