According to Gen Z and millennial consumers polled for a study in the United States in August 2022, functionalities such as price comparison across different retailers, or the ability to work with any mobile device, store, or retailer, were the leading expectations they had about AR (Augmented Reality) apps when shopping. Around one-third of the survey respondents stated that they would personally expect these from AR apps. Interest in being able to buy virtual items such as avatars or NFTs was low, as only 15 percent of respondents asked for this functionality.
Expectations of Gen Z and millennial consumers from AR apps when shopping in the United States in 2022
* Total sample for the survey. The source did not provide an exact number of base for Gen Z and millennial respondents. However, the source noted that the sample "reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education."
The question was phrased as follows: "Regardless of your likelihood to use augmented reality apps, what do you personally want most from these apps
when thinking about using them for shopping? You may select up to two."
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Ipsos. (September 28, 2022). Expectations of Gen Z and millennial consumers from AR apps when shopping in the United States in 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1356538/gen-z-millennials-expectations-from-ar-shopping/
Ipsos. "Expectations of Gen Z and millennial consumers from AR apps when shopping in the United States in 2022." Chart. September 28, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1356538/gen-z-millennials-expectations-from-ar-shopping/
Ipsos. (2022). Expectations of Gen Z and millennial consumers from AR apps when shopping in the United States in 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1356538/gen-z-millennials-expectations-from-ar-shopping/
Ipsos. "Expectations of Gen Z and Millennial Consumers from Ar Apps When Shopping in The United States in 2022." Statista, Statista Inc., 28 Sep 2022, https://www.statista.com/statistics/1356538/gen-z-millennials-expectations-from-ar-shopping/
Ipsos, Expectations of Gen Z and millennial consumers from AR apps when shopping in the United States in 2022 Statista, https://www.statista.com/statistics/1356538/gen-z-millennials-expectations-from-ar-shopping/ (last visited November 22, 2024)
Expectations of Gen Z and millennial consumers from AR apps when shopping in the United States in 2022 [Graph], Ipsos, September 28, 2022. [Online]. Available: https://www.statista.com/statistics/1356538/gen-z-millennials-expectations-from-ar-shopping/
