A survey conducted in May 2022 among New Zealand shoppers revealed that younger consumers were the most influenced to purchase products they had seen on a social media platform, with over 65 percent of Gen Z respondents having bought a product they had seen on social media in the last month. In comparison, only seven percent of baby boomers reported purchasing a product they had viewed on social media in the last month.
Share of consumers who bought a product after seeing it on social media in the last month in New Zealand in 2022, by generation
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Klarna. (December 21, 2022). Share of consumers who bought a product after seeing it on social media in the last month in New Zealand in 2022, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1356523/new-zealand-social-media-influence-on-consumers-product-purchases-by-generation/
Klarna. "Share of consumers who bought a product after seeing it on social media in the last month in New Zealand in 2022, by generation." Chart. December 21, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1356523/new-zealand-social-media-influence-on-consumers-product-purchases-by-generation/
Klarna. (2022). Share of consumers who bought a product after seeing it on social media in the last month in New Zealand in 2022, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1356523/new-zealand-social-media-influence-on-consumers-product-purchases-by-generation/
Klarna. "Share of Consumers Who Bought a Product after Seeing It on Social Media in The Last Month in New Zealand in 2022, by Generation." Statista, Statista Inc., 21 Dec 2022, https://www.statista.com/statistics/1356523/new-zealand-social-media-influence-on-consumers-product-purchases-by-generation/
Klarna, Share of consumers who bought a product after seeing it on social media in the last month in New Zealand in 2022, by generation Statista, https://www.statista.com/statistics/1356523/new-zealand-social-media-influence-on-consumers-product-purchases-by-generation/ (last visited December 21, 2024)
Share of consumers who bought a product after seeing it on social media in the last month in New Zealand in 2022, by generation [Graph], Klarna, December 21, 2022. [Online]. Available: https://www.statista.com/statistics/1356523/new-zealand-social-media-influence-on-consumers-product-purchases-by-generation/
