The annual spending of advertisers on outdoor large-screen advertising in Japan was estimated at 11.8 billion Japanese yen in 2023. The market size was expected to increase to 22.5 billion yen by 2027. Outdoor large-screen advertising makes use of large-scale video screens and is part of outdoor digital signage advertising, which is also referred to as out-of-home (OOH) digital signage advertising.
Annual spending on outdoor large-screen advertising in Japan from 2022 to 2023 with a forecast until 2027
(in billion Japanese yen)
total annual spending by advertisers on digital signage advertising media***
Supplementary notes
*Prospect.
**Forecast.
***Only media costs are included, except for some cases where media costs and production costs are considered inseparable in commerce.
The digital signage advertising market consists of four segments: transportation, commercial facilities and stores, outdoor, and other. Outdoor large-screen advertising, which makes use of large-scale video screens, is part of the outdoor segment.
100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.
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Carta Holdings. (December 21, 2023). Annual spending on outdoor large-screen advertising in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1356491/japan-outdoor-large-screen-advertising-market-size/
Carta Holdings. "Annual spending on outdoor large-screen advertising in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. December 21, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1356491/japan-outdoor-large-screen-advertising-market-size/
Carta Holdings. (2023). Annual spending on outdoor large-screen advertising in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1356491/japan-outdoor-large-screen-advertising-market-size/
Carta Holdings. "Annual Spending on Outdoor Large-screen Advertising in Japan from 2022 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 21 Dec 2023, https://www.statista.com/statistics/1356491/japan-outdoor-large-screen-advertising-market-size/
Carta Holdings, Annual spending on outdoor large-screen advertising in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1356491/japan-outdoor-large-screen-advertising-market-size/ (last visited December 22, 2024)
Annual spending on outdoor large-screen advertising in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], Carta Holdings, December 21, 2023. [Online]. Available: https://www.statista.com/statistics/1356491/japan-outdoor-large-screen-advertising-market-size/
