Penetration of social commerce and live commerce in Poland 2022

Published by
Adriana Sas,
Sep 19, 2024
In 2022, 36 percent of Poles have bought products through social media platforms, and 29 percent have used them for sales.

Penetration of social commerce and live commerce in Poland in 2022

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Release date

December 2022

Region

Poland

Survey time period

July and August 2022

Number of respondents

1,000 respondents

Age group

16-75

Special properties

The results were deepened by interviewing a group of 500 people who buy or sell on social media

Supplementary notes

Date of release is date of access

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Overview

4

Key performance indicators

4

Social commerce platforms

4

Social media advertising

4

Influencer marketing

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Consumer behavior

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Topics

Social commerce in MalaysiaE-commerce in MalaysiaDigital payments in MalaysiaFintech in Malaysia
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