The annual spending of advertisers on transportation digital signage advertising in Japan was estimated at 35.8 billion Japanese yen in 2022. The market, which refers to digital signage advertising that makes use of advertising spaces such as trains, taxis, and airports, was expected to reach a size of 52.6 billion yen by 2026.
Annual spending on transportation digital signage advertising in Japan from 2021 to 2022 with a forecast until 2026
(in billion Japanese yen)
total annual spending by advertisers on digital signage advertising media***
Supplementary notes
*Prospect.
**Forecast.
***Only media costs are included, except for some cases where media costs and production costs are considered inseparable in commerce.
The digital signage advertising market consists of four segments: transportation, commercial facilities and stores, outdoor, and other. Transportation encompasses railroads (railroad cars and stations), taxis, airports, planes, bus vehicles, and bus stops.
100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.
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Carta Holdings. (December 19, 2022). Annual spending on transportation digital signage advertising in Japan from 2021 to 2022 with a forecast until 2026 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1356439/japan-transportation-digital-signage-advertising-market-size/
Carta Holdings. "Annual spending on transportation digital signage advertising in Japan from 2021 to 2022 with a forecast until 2026 (in billion Japanese yen)." Chart. December 19, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1356439/japan-transportation-digital-signage-advertising-market-size/
Carta Holdings. (2022). Annual spending on transportation digital signage advertising in Japan from 2021 to 2022 with a forecast until 2026 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1356439/japan-transportation-digital-signage-advertising-market-size/
Carta Holdings. "Annual Spending on Transportation Digital Signage Advertising in Japan from 2021 to 2022 with a Forecast until 2026 (in Billion Japanese Yen)." Statista, Statista Inc., 19 Dec 2022, https://www.statista.com/statistics/1356439/japan-transportation-digital-signage-advertising-market-size/
Carta Holdings, Annual spending on transportation digital signage advertising in Japan from 2021 to 2022 with a forecast until 2026 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1356439/japan-transportation-digital-signage-advertising-market-size/ (last visited December 22, 2024)
Annual spending on transportation digital signage advertising in Japan from 2021 to 2022 with a forecast until 2026 (in billion Japanese yen) [Graph], Carta Holdings, December 19, 2022. [Online]. Available: https://www.statista.com/statistics/1356439/japan-transportation-digital-signage-advertising-market-size/
