Share of Britons for whom the BBC is one of their most used media brands 2022, by age

The BBC is considered by Britons of all ages to be among their top five media brands. However, there are age differences in this perception of the broadcasting company. For example, 98 percent of those 55 and over mentioned the BBC as one of their top five media brands, this number drops to 89 percent for those aged 35 to 54 years old, 81 percent for those 16 to 34 years old, and then to 73 percent for under 16s.