Skinfluencers, or social media personalities that promote skin care products and routines, are gaining a lot of popularity recently. In 2021, almost three-quarters of all Generation Z consumers were influenced to buy a skin care product promoted by a skinfluencer. A little less than 60 percent of Gen Z consumers rely on reviews from peers and experts when making decisions about what skincare products to buy.
Influential online factors for Gen Z skincare purchases in the U.S. in 2021
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Various sources (goknit.com). (July 3, 2021). Influential online factors for Gen Z skincare purchases in the U.S. in 2021 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1356288/influential-online-factors-for-gen-z-skincare-purchases/
Various sources (goknit.com). "Influential online factors for Gen Z skincare purchases in the U.S. in 2021." Chart. July 3, 2021. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1356288/influential-online-factors-for-gen-z-skincare-purchases/
Various sources (goknit.com). (2021). Influential online factors for Gen Z skincare purchases in the U.S. in 2021. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1356288/influential-online-factors-for-gen-z-skincare-purchases/
Various sources (goknit.com). "Influential Online Factors for Gen Z Skincare Purchases in The U.S. in 2021." Statista, Statista Inc., 3 Jul 2021, https://www.statista.com/statistics/1356288/influential-online-factors-for-gen-z-skincare-purchases/
Various sources (goknit.com), Influential online factors for Gen Z skincare purchases in the U.S. in 2021 Statista, https://www.statista.com/statistics/1356288/influential-online-factors-for-gen-z-skincare-purchases/ (last visited January 09, 2025)
Influential online factors for Gen Z skincare purchases in the U.S. in 2021 [Graph], Various sources (goknit.com), July 3, 2021. [Online]. Available: https://www.statista.com/statistics/1356288/influential-online-factors-for-gen-z-skincare-purchases/
