Online shopping preference worldwide 2023, by category

Published by
Koen van Gelder,
Nov 9, 2024
Consumer preference for online shopping varies greatly per product category. When it came to holidays and entertainment purchases, 72 percent of respondents to a global 2023 survey preferred to shop online vs. offline. The most popular FMCG category for online shopping was tech, as 54 percent of consumers preferred to shop consumer electronics online.

Online shopping preference by product category worldwide 2023

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Release date

May 2023

Region

Worldwide

Survey time period

2023

Number of respondents

36,000 respondents

Special properties

Consumers from 26 countries

Supplementary notes

Opinium Research LLP polled 36,000 adults in Hong Kong, Japan, Malaysia, Singapore, India, Australia, UAE, UK, Ireland, Austria, Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Canada, U.S., Brazil, and Mexico. Respondents were incentivized to participate.

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Overview

6

E-commerce adoption

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Leading websites

8

Online shopping behavior

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Emerging trends

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