A 2021 survey asked consumers in different age groups their views on diversity in beauty marketing. More than half of baby boomers felt that a wide range of age-related products meant that the brand was inclusive. Only about a third of Generation Z respondents agreed with that. Gen Z members are much more likely to view a brand as inclusive if they offer gender-neutral products.
What does diversity in beauty marketing mean to U.S. consumers?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Fashion Network. (April 22, 2021). What does diversity in beauty marketing mean to U.S. consumers? [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1356250/us-consumer-attitudes-about-diversity-in-beauty-marketing/
Fashion Network. "What does diversity in beauty marketing mean to U.S. consumers?." Chart. April 22, 2021. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1356250/us-consumer-attitudes-about-diversity-in-beauty-marketing/
Fashion Network. (2021). What does diversity in beauty marketing mean to U.S. consumers?. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1356250/us-consumer-attitudes-about-diversity-in-beauty-marketing/
Fashion Network. "What Does Diversity in Beauty Marketing Mean to U.S. Consumers?." Statista, Statista Inc., 22 Apr 2021, https://www.statista.com/statistics/1356250/us-consumer-attitudes-about-diversity-in-beauty-marketing/
Fashion Network, What does diversity in beauty marketing mean to U.S. consumers? Statista, https://www.statista.com/statistics/1356250/us-consumer-attitudes-about-diversity-in-beauty-marketing/ (last visited January 09, 2025)
What does diversity in beauty marketing mean to U.S. consumers? [Graph], Fashion Network, April 22, 2021. [Online]. Available: https://www.statista.com/statistics/1356250/us-consumer-attitudes-about-diversity-in-beauty-marketing/
