Reasons for buying gifts during the Christmas holiday season Australia 2023

Published by Statista Research Department, Oct 25, 2023
A survey conducted among Australian shoppers in July 2023 revealed that around 54 percent of shoppers buy Christmas gifts to show love and care towards someone. Over 45 percent of Australian consumers surveyed were also motivated to purchase gifts to put a smile on someone's face.

Reasons for buying gifts during the Christmas holiday season in Australia in 2023

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Release date

September 2023

Region

Australia

Survey time period

July 21, 2023 to July 31, 2023

Number of respondents

1,500 respondents

Age group

18 years and older

Special properties

nationally representative sample of Australian shoppers by age, gender, and location

Supplementary notes

Survey respondent gender breakdown:
Female (50%)
Male (49%)
Other (1%)

Survey respondent generational breakdown:
Gen Z - 18-24 (13%)
Millennials - 25-40 (29%)
Gen X - 41-54 (21%)
Baby Boomers - 55-74 (28%)
Post-war - 75-99 (9%)

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Holiday season shopping in AustraliaU.S. Christmas season shoppingUK Christmas shoppingHoliday season e-commerce in the United StatesThanksgiving
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