In 2021, influencer marketing attracted 1.21 billion Swedish kronor in spending in Sweden. The source projected that the expenditure would increase by roughly 20 percent in 2022 to reach 1.46 billion kronor (approximately 142 million U.S. dollars at December 2022 exchange rates). The 2022 global influencer marketing market was estimated at 16.4 billion U.S. dollars.
Influencer marketing spending in Sweden from 2016 to 2022
(in million SEK)
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IAB Sverige. (June 2, 2022). Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK) [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1356217/influencer-marketing-spending-sweden/
IAB Sverige. "Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK)." Chart. June 2, 2022. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1356217/influencer-marketing-spending-sweden/
IAB Sverige. (2022). Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK). Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1356217/influencer-marketing-spending-sweden/
IAB Sverige. "Influencer Marketing Spending in Sweden from 2016 to 2022 (in Million Sek)." Statista, Statista Inc., 2 Jun 2022, https://www.statista.com/statistics/1356217/influencer-marketing-spending-sweden/
IAB Sverige, Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK) Statista, https://www.statista.com/statistics/1356217/influencer-marketing-spending-sweden/ (last visited January 05, 2025)
Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK) [Graph], IAB Sverige, June 2, 2022. [Online]. Available: https://www.statista.com/statistics/1356217/influencer-marketing-spending-sweden/
