Advent calendar types consumers buy in the UK in 2024

Published by
Tugba Sabanoglu,
Dec 5, 2024

In the United Kingdom (UK), confectionary was the leading product that filled the advent calendars consumers usually buy during the festive period. 64 percent of the respondents stated that typically the advent calendar they bought contained chocolate. In the 2024 survey, it was revealed that after chocolate, cosmetics ad beauty-themed Advent calendars were the most popular among UK consumers.

What is your own advent calendar usually filled with?

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Release date

November 2024

Region

United Kingdom

Survey time period

October 24 to November 3, 2024

Number of respondents

576 respondents

Age group

18 years and older

Special properties

respondents who buy (an) advent calendar(s)

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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