Automotive ad spend on digital static display in Thailand 2019-2021

Published by Kankanit Ciba, Jun 21, 2024
In 2021, the expenditure on digital static display advertising of the automotives category in Thailand decreased by two million U.S. dollars (-9.5 percent) since 2020. This was the first time during the observed period that the advertising spending declined in Thailand.
For more insights about advertising in Thailand: In 2021, in comparison to the ad expenditure of the automotive category on digital static display, the ad expenditure of the automotive category on outdoor was lower and on magazines it was considerably lower.

Automotive advertising spending on digital static display in Thailand from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Thailand

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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