Cosmetics & personal care ad spend on outdoor in the UK 2019-2021

Published by Statista Research Department, Nov 17, 2023
The expenditure on outdoor advertising of the cosmetics and personal care category in the United Kingdom (UK)decreased by 11.9 million U.S. dollars (-28.33 percent) in 2021. The year marks the lowest spending during the observed period.
For more insights about advertising in the United Kingdom: In 2021, in comparison to the ad expenditure of the cosmetics & personal care category on outdoor, the ad expenditure of the cosmetics & personal care category on internet was considerably higher, while spending on newspapers was lower.

Cosmetics and personal care advertising spending on outdoor in the United Kingdom (UK) from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

United Kingdom

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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