Cosmetics & personal care ad spend on magazines in the UK 2019-2021

Published by Statista Research Department, Nov 17, 2023
The expenditure on magazine advertising of the cosmetics and personal care category in the United Kingdom (UK) decreased by 4.3 million U.S. dollars (-24.97 percent) in 2021 in comparison to the previous year. The spending thereby reached its lowest value in recent years.
For more insights about advertising in the United Kingdom: In 2021, in comparison to the ad expenditure of the cosmetics & personal care category on magazines, the ad expenditure of the cosmetics & personal care category on outdoor was higher and on internet it was considerably higher.

Cosmetics and personal care advertising spending on magazines in the United Kingdom (UK) from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

United Kingdom

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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