Healthcare ad spend on cinema in the U.S. 2019-2021

Published by
J. G. Navarro,
Nov 17, 2023
The healthcare segment's expenditure on cinema advertising in the United States went from almost 7.4 million U.S. dollars in 2019 – before the pandemic – to 384 thousand dollars in 2021. That represents a decline of 95 percent in two years.

Healthcare advertising spending on cinema in the United States from 2019 to 2021 (in 1,000 U.S. dollars)

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Release date

December 2022

Region

United States

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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