Healthcare ad spend on TV in the U.S. 2019-2021

Published by
J. G. Navarro,
Nov 17, 2023
In 2021, the healthcare segment spent 11.18 billion U.S. dollars on TV advertising in the United States, up 2.5 percent from 10.91 billion dollars one year before.

Healthcare advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)

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Release date

December 2022

Region

United States

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Topics

Pharma and healthcare industry advertising in the U.S.Global pharmaceutical industryAdvertising in the United StatesPharmaceutical industry in the U.S.Top pharmaceutical drugs
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