Institutions ad spend on TV in the U.S. 2019-2021

Published by
J. G. Navarro,
Nov 17, 2023
In 20221, institutions spent 3.9 billion U.S. dollars on TV advertising in the United States, down 39 percent from 6.36 billion dollars a year earlier.

Institutions advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)

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Release date

December 2022

Region

United States

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Statistics on " TV advertising in the United States "

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Overview

6

Leading advertisers

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Online and connected TV

7

Free ad-supported streaming TV (FAST)

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Consumer attitudes

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