The expenditure on radio advertising of the household appliances category in Thailand increased by 0.2 million U.S. dollars (+10.79 percent) since the previous year. Accordingly, 2021 was the first time during the observed period that the advertising spending has increased in Thailand. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding years. For more insights about advertising in Thailand: In 2021, in comparison to the ad expenditure of the household appliances category on radio, the ad expenditure of the household appliances category on digital static display was higher, while spending on newspapers was considerably lower.
Household appliances advertising spending on radio in Thailand from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Household appliances advertising spending on radio in Thailand from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1355947/household-appliances-ad-spend-radio-thailand/
Nielsen. "Household appliances advertising spending on radio in Thailand from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1355947/household-appliances-ad-spend-radio-thailand/
Nielsen. (2022). Household appliances advertising spending on radio in Thailand from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1355947/household-appliances-ad-spend-radio-thailand/
Nielsen. "Household Appliances Advertising Spending on Radio in Thailand from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355947/household-appliances-ad-spend-radio-thailand/
Nielsen, Household appliances advertising spending on radio in Thailand from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355947/household-appliances-ad-spend-radio-thailand/ (last visited December 22, 2024)
Household appliances advertising spending on radio in Thailand from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355947/household-appliances-ad-spend-radio-thailand/