Household appliances ad spend on television in the UK 2019-2021

Published by Statista Research Department, Nov 17, 2023
TV advertising spending of companies in the household appliances sector sector stood at 214.49 million U.S. dollars in the United Kingdom in 2021. That constitutes an increase of 44.9 million dollars or 26.47 ercent compared to the value of 169.62 million reported a year earlier.
For more insights about advertising in the United Kingdom: In 2021, in comparison to the ad expenditure of the household appliances category on television, the ad expenditure of the household appliances category on internet as well as on newspapers was considerably lower.

Household appliances advertising spending on TV in the United Kingdom (UK) from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

United Kingdom

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Spotlight: connected TV

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Topics

Television advertising in the U.S.Advertising in the United StatesAdvertising in North AmericaTelevision in the United StatesAdvertising consumption and perception in the U.S.
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