Cosmetics & personal care ad spend on digital display in the UK 2019-2021

Published by Statista Research Department, Nov 17, 2023
Digital static display advertising spending of companies in the cosmetics and personal care sector stood at 99 million U.S. dollars in the United Kingdom (UK) in 2021. That constitutes an increase of 8.4 million dollars or 9.27 percent compared to the value of 90.65 million reported a year earlier.
For more insights about advertising in the United Kingdom: In 2021, in comparison to the ad expenditure of the cosmetics & personal care category on internet, the ad expenditure of the cosmetics & personal care category on magazines as well as on outdoor was considerably lower.

Cosmetics and personal care advertising spending on digital static display in the United Kingdom (UK) from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

United Kingdom

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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