Apparel ad spend on newspapers in Thailand 2019-2021

Published by Kankanit Ciba, Jun 21, 2024
The expenditure on newspapers advertising of the apparel category in Thailand increased by 1.4 million U.S. dollars (+66.29 percent) in 2021 in comparison to the previous year. The year 2021 therefore marks a significant change in the advertising spending compared to the previous year.
For more insights about advertising in Thailand: In 2021, in comparison to the ad expenditure of the apparel category on newspapers, the ad expenditure of the apparel category on digital static display was higher, while spending on outdoor was lower.

Apparel advertising spending on newspapers in Thailand from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Thailand

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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