In 2021, the expenditure on magazines advertising of the retail category in Thailand decreased significantly by 129.9 thousand U.S. dollars (-51.43 percent) since 2020. The advertising spending thereby reached its lowest value in recent years. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Thailand: In 2021, in comparison to the ad expenditure of the retail category on magazines, the ad expenditure of the retail category on newspapers as well as on radio was considerably higher.
Retail advertising spending on magazines in Thailand from 2019 to 2021
(in 1,000 U.S. dollars)
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Nielsen. (December 16, 2022). Retail advertising spending on magazines in Thailand from 2019 to 2021 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1355863/retail-ad-spend-magazines-thailand/
Nielsen. "Retail advertising spending on magazines in Thailand from 2019 to 2021 (in 1,000 U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1355863/retail-ad-spend-magazines-thailand/
Nielsen. (2022). Retail advertising spending on magazines in Thailand from 2019 to 2021 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1355863/retail-ad-spend-magazines-thailand/
Nielsen. "Retail Advertising Spending on Magazines in Thailand from 2019 to 2021 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355863/retail-ad-spend-magazines-thailand/
Nielsen, Retail advertising spending on magazines in Thailand from 2019 to 2021 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/1355863/retail-ad-spend-magazines-thailand/ (last visited December 22, 2024)
Retail advertising spending on magazines in Thailand from 2019 to 2021 (in 1,000 U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355863/retail-ad-spend-magazines-thailand/