In 2021, the expenditure on television advertising of the cosmetics and personal care category in Thailand decreased by 26.8 million U.S. dollars (-6.59 percent) since 2020. This was the first time during the observed period that the advertising spending declined in Thailand. For more insights about advertising in Thailand: In 2021, in comparison to the ad expenditure of the cosmetics and personal care category on television, the ad expenditure of the cosmetics and personal care category on digital static display as well as on newspapers was considerably lower.
Cosmetics and personal care advertising spending on television in Thailand from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Cosmetics and personal care advertising spending on television in Thailand from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1355854/cosmetics-personal-care-ad-spend-television-thailand/
Nielsen. "Cosmetics and personal care advertising spending on television in Thailand from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1355854/cosmetics-personal-care-ad-spend-television-thailand/
Nielsen. (2022). Cosmetics and personal care advertising spending on television in Thailand from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1355854/cosmetics-personal-care-ad-spend-television-thailand/
Nielsen. "Cosmetics and Personal Care Advertising Spending on Television in Thailand from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355854/cosmetics-personal-care-ad-spend-television-thailand/
Nielsen, Cosmetics and personal care advertising spending on television in Thailand from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355854/cosmetics-personal-care-ad-spend-television-thailand/ (last visited December 22, 2024)
Cosmetics and personal care advertising spending on television in Thailand from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355854/cosmetics-personal-care-ad-spend-television-thailand/
