Healthcare ad spend on cinema in the UK 2019-2021

Published by Statista Research Department, Nov 17, 2023
The expenditure on cinema advertising of the healthcare category in the United Kingdom declined to 1.97 million U.S. dollars in 2021. The spending thereby reached its lowest value in recent years.
For more insights about advertising in the United Kingdom: In 2021, in comparison to the ad expenditure of the healthcare category on cinema, the ad expenditure of the healthcare category on magazines as well as on outdoor was considerably higher.

Healthcare advertising spending on cinema in the United Kingdom (UK) from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

United Kingdom

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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