Telecommunications ad spend on digital static display in Thailand 2019-2021

Published by Kankanit Ciba, Jun 21, 2024
The expenditure on digital static display advertising of the telecommunications category in Thailand increased by 7.5 million U.S. dollars (+18.58 percent) in 2021. With 47.82 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. Notably, the advertising spending continuously increased over the last years.
For more insights about advertising in Thailand: In 2021, in comparison to the ad expenditure of the telecommunications category on digital static display, the ad expenditure of the telecommunications category on magazines as well as on outdoor was considerably lower.

Telecommunications advertising spending on digital static display in Thailand from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Thailand

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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