Retail ad spend on newspapers in the UK 2019-2021

Published by Statista Research Department, Nov 17, 2023
Newspaper advertising spending of companies in the retail sector stood at 36.4 million U.S. dollars in the United Kingdom in 2021. That constitutes a decrease of half a million dollars compared to the value of 36.92 million reported a year earlier.
For more insights about advertising in the United Kingdom: In 2021, in comparison to the ad expenditure of the retail category on newspapers, the ad expenditure of the retail category on outdoor was higher and on internet it was considerably higher.

Retail advertising spending on newspapers in the United Kingdom (UK) from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

United Kingdom

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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