IT ad spend on digital display in the UK 2019-2021

Published by Statista Research Department, Nov 17, 2023
Digital static display advertising spending of companies in the information technology (IT) sector stood at 381.64 million U.S. dollars in the United Kingdom in 2021. That constitutes an increase of 124.2 million dollars or 48.24 percent compared to the value of 257.46 million reported a year earlier.
For more insights about advertising in the United Kingdom: In 2021, in comparison to the ad expenditure of the information technology category on internet, the ad expenditure of the information technology category on magazines as well as on outdoor was considerably lower.

Information technology (IT) advertising spending on digital static display in the United Kingdom (UK) from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

United Kingdom

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Consumer insights

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Trends

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Topics

Display advertising in the U.S.Digital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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