The expenditure on radio advertising of the retail category in Thailand decreased significantly by 1.5 million U.S. dollars (-63.21 percent) in 2021 in comparison to the previous year. This marks the lowest advertising spending during the observed period. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Thailand: In 2021, in comparison to the ad expenditure of the retail category on radio, the ad expenditure of the retail category on magazines was considerably lower, while spending on outdoor was considerably higher.
Retail advertising spending on radio in Thailand from 2019 to 2021
(in 1,000 U.S. dollars)
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Nielsen. (December 16, 2022). Retail advertising spending on radio in Thailand from 2019 to 2021 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1355716/retail-ad-spend-radio-thailand/
Nielsen. "Retail advertising spending on radio in Thailand from 2019 to 2021 (in 1,000 U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1355716/retail-ad-spend-radio-thailand/
Nielsen. (2022). Retail advertising spending on radio in Thailand from 2019 to 2021 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1355716/retail-ad-spend-radio-thailand/
Nielsen. "Retail Advertising Spending on Radio in Thailand from 2019 to 2021 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355716/retail-ad-spend-radio-thailand/
Nielsen, Retail advertising spending on radio in Thailand from 2019 to 2021 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/1355716/retail-ad-spend-radio-thailand/ (last visited December 22, 2024)
Retail advertising spending on radio in Thailand from 2019 to 2021 (in 1,000 U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355716/retail-ad-spend-radio-thailand/
