Furnishings ad spend on TV in South Africa 2019-2021

Published by
J. G. Navarro,
Nov 17, 2023
In 2021, the furnishing industry spent almost 20.6 million U.S. dollars on TV advertising in South Africa, up from 13.6 million dollars one year before – an annual growth of over 50 percent.

Furnishings advertising spending on television in South Africa from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

South Africa

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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