The expenditure on television advertising of the apparel category in Thailand increased by 1.3 million U.S. dollars (+37.38 percent) in 2021 in comparison to the previous year. This was the first time during the observed period that the advertising spending has increased in Thailand. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding years. For more insights about advertising in Thailand: In 2021, in comparison to the ad expenditure of the apparel category on television, the ad expenditure of the apparel category on digital static display was higher, while spending on newspapers was lower.
Apparel advertising spending on television in Thailand from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Apparel advertising spending on television in Thailand from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1355626/apparel-ad-spend-television-thailand/
Nielsen. "Apparel advertising spending on television in Thailand from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1355626/apparel-ad-spend-television-thailand/
Nielsen. (2022). Apparel advertising spending on television in Thailand from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1355626/apparel-ad-spend-television-thailand/
Nielsen. "Apparel Advertising Spending on Television in Thailand from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355626/apparel-ad-spend-television-thailand/
Nielsen, Apparel advertising spending on television in Thailand from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355626/apparel-ad-spend-television-thailand/ (last visited December 22, 2024)
Apparel advertising spending on television in Thailand from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355626/apparel-ad-spend-television-thailand/
