The expenditure on radio advertising of the cosmetics and personal care category in Singapore decreased by 231 thousand U.S. dollars (-26.47 percent) in 2021 in comparison to the previous year. The advertising spending thereby reached its lowest value in recent years. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the cosmetics and personal care category on radio, the ad expenditure of the cosmetics and personal care category on magazines as well as on outdoor was higher.
Cosmetics and personal care advertising spending on radio in Singapore from 2019 to 2021
(in 1,000 U.S. dollars)
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Nielsen. (December 16, 2022). Cosmetics and personal care advertising spending on radio in Singapore from 2019 to 2021 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1355545/cosmetics-personal-care-ad-spend-radio-singapore/
Nielsen. "Cosmetics and personal care advertising spending on radio in Singapore from 2019 to 2021 (in 1,000 U.S. dollars)." Chart. December 16, 2022. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1355545/cosmetics-personal-care-ad-spend-radio-singapore/
Nielsen. (2022). Cosmetics and personal care advertising spending on radio in Singapore from 2019 to 2021 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1355545/cosmetics-personal-care-ad-spend-radio-singapore/
Nielsen. "Cosmetics and Personal Care Advertising Spending on Radio in Singapore from 2019 to 2021 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355545/cosmetics-personal-care-ad-spend-radio-singapore/
Nielsen, Cosmetics and personal care advertising spending on radio in Singapore from 2019 to 2021 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/1355545/cosmetics-personal-care-ad-spend-radio-singapore/ (last visited November 04, 2024)
Cosmetics and personal care advertising spending on radio in Singapore from 2019 to 2021 (in 1,000 U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355545/cosmetics-personal-care-ad-spend-radio-singapore/