Institutions ad spend on magazines in South Africa 2019-2021

Published by
J. G. Navarro,
Nov 17, 2023
Throughout 2021, institutions in South Africa spent around 1.85 million U.S. dollars on advertising in magazines in South Africa, down from 3.36 million dollars in 2019 – a decline of 45 percent within two years.

Institutions advertising spending on magazines in South Africa from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

South Africa

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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